Getting rid of spam traps from your email list can be difficult and expensive. It can also affect your sender reputation. This means your bounce rate, open rates, and inbox delivery could be compromised. To prevent this from happening, there are several tactics to use.
One of the best ways to get rid of spam traps from your email list is to remove addresses that are not active. A hard bounce indicates that the email address is no longer in use, so it should be removed. Alternatively, you can also opt for a re-engagement campaign. This is a great way to get feedback from subscribers who haven’t interacted with your content in a while. However, you should keep in mind that you may be sending to someone who is not interested in your offerings.
Another tactic to use is to look for the top inactive contacts in your list. These are the people who have not interacted with your content for a few months or more. To do this, you should take a look at your engagement metrics. This will allow you to target and separate out the most active contacts from those who haven’t been paying attention to your emails.
A good way to identify these contacts is by using a software platform that can validate your email addresses. These tools can detect misspellings, typos, and other email blunders. This remove spam traps will also help you to ensure you are only sending messages to real people. You should also make sure to update your contact lists frequently. Keeping them updated will keep your emails from hitting the spam folder.
Getting rid of spam traps from your list can be a pain, but it is not impossible. You can do it with a little work and time. For instance, you can check your email lists for the aforementioned em-mooments.
There are several tools and services to help you with this task, but you should avoid using the manual method. A manual audit is prone to mistakes, so it’s always a good idea to use a software-based solution. You’ll be able to save your time and money in the long run.
For example, SparkPost is a great tool for identifying spam traps. They are split up into separate csv files, which you can then download as a single file. You will have to manually sort through the results though. It will also be an expensive process, so you may want to consider using a service like Listflex to handle this for you.
The most important tidbit is that a double opt-in confirmation is the most effective way to prevent spam traps from joining your list. The most obvious reason for doing this is that you’ll ensure that only legitimate, active, and genuinely interested individuals are on your list. In addition to that, double opt-in also allows you to get rid of spam traps.
Other ways to ensure you are removing spam traps from your email list are to use the appropriate list cleaning methods. You can also opt for a re-engagement email campaign. This is a good way to keep your emails from going to the spam folder, as well as prompting feedback from subscribers who haven’t interacted in a while.